We didn't set out to start a skincare brand. Rose oil found us.
Hi – we're Maya and Nathalie Knauf, a mother and daughter from London, and Florettee is our accidental obsession.
It started with a good friend who works with rose oil and kept pressing bottles of it into our hands. We used it. Then we used it again. Then we started noticing that the same ingredient sitting in our bathroom was being sold by luxury brands for the price of a weekend away.
That felt wrong.
Real Damascan rose oil is a beautiful thing – calming, hydrating, and it smells like a garden after rain. It shouldn't be locked behind a £70 price tag.
So we made Florettee: a small line of rose oil skincare that's honest about what's in it, kind to your skin, and priced so you can actually use it every day rather than saving it for special occasions.
A family business, from the beginning.
We're a family business. Maya is building the brand day to day; Nathalie is the co-founder, the sounding board, and the first person to try every product – and the two of us make every decision on pricing and products together.A small team behind the scenes helps us do it properly.
We argue about packaging. We agree about roses.
If you're here at the beginning, thank you. We're figuring it out as we go – and we'd love for you to figure it out with us.
– Maya & Nathalie